2382

Work

Lyft – Waveforms

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Client: Lyft Director: Montenegro & Lafont Production Company: www.2382.co
 
 
 

Beautiful Moment

Lyft is about ridesharing, a company based in USA bringing people together through transportation.

With a very interesting ongoing campaign about conversations among passengers & drivers we were offered to pitch and then develop one of them. With only an audio file as a starting point we were asked to create an appealing way of illustrating this conversation. And that is what we did.

We wanted to honor the encounter between two different: people, realities & experiences but emphasizing at the same time, what we all have in common, our soul, and the need we have to share with others, to socialize. To achieve this we came up with the waveform as the key element that articulates this “conversation”.

 
 
 
 
 
 

 
 
 
 
 
 
 

Kindness & Respect

Embracing the beauty of this testimony the proposal focused in powering up Hayden’s and Conrad’s voice by creating a mixed media dance of elements connected with their story.
A well-balanced choreography capable of adapting itself to different formats understanding the social media language.

 
 
 
 
 
 

Trans - it

We played with stop-motion as a narrative resource to give life not only to the physical objects but also to establish the typographic animation rhythm by crossing them over constantly and integrating them as ‘subtitles’ into the path of the story itself. Highlighting different moments of the conversation in an objectively way but also using written language almost as a graphic element to emphasized important parts of the discourse.

This gave us the opportunity to have fun, do a very happy, dynamic and rich piece but also put in value a concept we like to experiment a lot with ‘trans -’ disciplines / thinking / experiences...

 
 
 
 
 

Behind The Scenes

 
 
 

Client

Lyft

 

Credits

Passenger:
Conrad Anker

Driver:
Hayden

Associate Executive Producer:
Carlos Tsoi

Production Company:
2382
Director:
Montenegro & Lafont

Executive Producer:
Caroline Heredia
Creative & Art Director:
Montenegro & Lafont

Associate Creative Producer:
Carlos Tsoi
Production Assistants:
Caroline Heredia
Sophie D. Martin

Editing & Colour:
2382

Voice Over Recording:
Lyft

 

What we did

– Creative Direction
– Art Direction
– Production
– Design
– Animation
– Photography
– Editing
– Color Grading

 

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Related Projects

 
 
Production, Art Direction, Advertisement, Creative Direction, Stopmotion, Mixed Media, Animation2382.co