Pepe Jeans – Custom Studio


freedom and identity” 

That is Pepe Jeans’s claim launching a new tool, allowing clients to customize their garment and transform it into a unique finished product.


To promote the new #pepejeanscustomstudio and its variants of customization Pepe Jeans offers online, METAL Magazine commissioned us to produce a short but powerful content to be used on social media.

We did a series of video profiles accompanied by photography showing 3 Madrid based artists customizing their clothing while following them through the city on a regular day.


Mercedes Bellido

She was born in Zaragoza, Spain in 1991. Studied at the Faculty of Fine Arts in Cuenca and moved to Madrid to do a Masters Degree in Art Investigation.

In the last years she has been dedicated to the world of illustration and artistic creation performing in various collaborations with brands and in my personal painting projects.

Check out her work here.



Coco Dávez

Valeria Palmeiro, better known as Coco Dávez, is an artists who develops her career in different fields: painting, her most recognized facet, photography or art direction.

Her colorful universe is her major trademark.

She has exhibited her work in cities like paris, queensland, brussels, lisbon, barcelona, madrid or santiago of chile.


Álvaro Naive

He is TRAJANO’s bassist, one of the essential rock bands of recent years in Spain, who with his three LPs has been present at festivals such as the FIB, BBK Live, Dcode, among others. 

He is also a DJ and plays at the best clubs in the city.


Behind The Scenes



Pepe Jeans

Metal Magazine



Mercedes Bellido
Coco Dávez
Álvaro Naive

Directed by:
Montenegro & Lafont

Production Company:
Executive Producer:
Caroline Heredia
Director of Photography:
Montenegro & Lafont

Editing & Color Grading:
Still Photography:
Anthony Perez


What we did

– Creative Direction
– Production
– Photography
– Editing
– Color Grading