2382

Work

Sony – YumYum

 
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Branded Content


A selection of spots where we present a catalog of simple, delicious and unique recipes including brands intelligently.



Keeping Sony's colourful and fresh style, Sony YumYum was the ideal medium for food brands to connect and stimulate the senses of their audience through an active branded content.

Hennessy, Nutella and KitchenAid were some of the clients.

 
 
 
 
 

 
 

Behind The Scenes

 
 
 
 
 

Client


Sony Entertainment Television

Strategy Director:
Gabriel Alvarado
Art Director:
Sergio Moreno
Creative Direction:
Omar Morean Williams
Creative Manager:
Laura Armas

Product Placement Brands:
Hennessy
Liverpool
KitchenAid
Nutella
Coca-Cola
McCormick

 

Credits


Directed and Produced by:
2382

Head of Production:
Caroline Heredia

Director of Photography:
Montenegro & Lafont

First Camera Assistant:
Rodrigo Plácido
Second Camera Assistant and Electrician:
Hugo Barquinha

Direction Assistance:
Tesa Quadra-Salcedo
Ana Lozano

Production Assistance:
Ana Lozano

Art Direction:
Montenegro & Lafont
Set Construction:
Maderas Agulló
Ana Lozano
Javier Rebenque

Food Styling:
Caroline Heredia
Ana Lozano
Editing:
2382
Post-Production & Color Grading:
2382

Hand models:
Elena Arce
Santi García

Music & Sound Design:
Ulises Hadjis 

Making-of:
Javier Rebenque
Catering:
Xanacuk

 

What we did


– Creative Direction
– Production
– Direction of Photography
– Art Direction
– Design
– Animation
– Stop Motion
– Post-Production
– Color Grading
– Music & Sound

 

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