Universal Channel 100% Characters / Service


Unusual Portraits

An unusual portraits that creates 4 different ID's for the “100% Characters” Campaign for Universal Channel remotely directed by our friends of TOTUMA in US.

We took care of all the art direction, pre-production, production design and shooting labour in our studio here in Madrid.

An amazing experience and result thanks to all the team that worked hard during the summer!



The Process

Take a look at all the work behind it. Almost cero post-production! We lived between lots of stuff through more than a month in the studio... Was a very fun summer!


Behind The Scenes



Universal Channel Latin-America

Creative Direction for Universal Channel:
Veronica Pizzorno

Production Manager for Universal Channel: 
Wada Licht

Audio Engineer for Universal Channel:
Andrés El Jabber




Creative Direction for Totuma:
Hubert Reinfeld
Vladimir Mihalkov

Art Direction:
Vladimir Mihalkov
Hubert Reinfeld

Post-Production Director:
Hubert Reinfeld
Vladimir Mihalkov

Vladimir Mihalkov

3D Modelling & Animation:
Jorge Vigas

Compositing & SFX:
Jorge Vigas
Vladimir Mihalkov
Marcial Gonzalez

Finishing & Color Correction:
Vladimir Mihalkov

Making Of & Timelapse Editing:
Juan Enis
Hubert Reinfeld


Juan Enis (assisted via Skype by Hubert Reinfeld & Vladimir Mihalkov)

Production Company:

Executive Producer:
Caroline Heredia

Director of Photography:
Montenegro & Lafont

Art Director:
David Díez

Assistant Director:
Ana Lozano

Art Department:
Mireia Soto
Denitsa Georgieva
Carlota Wilmshurst

Art Assistant:
Roger Vargas

Production Assistant:
Belén Fernández
1st Camera Assistant - Focus puller:
Andrés Paduano
Camera Operator:
Carlos Santana
2nd Camera Assistant:
Paulina Zambrano

Rodrigo Plácido
Camera Making of:
Javier Rebenque

2382 Studio

Lighting Material:
Mariano Cárdenas
Camera Rental:
WeLab Spain
Camera Gimbal:
Falco Films


What we did

– Production Service
– Art Direction
– Cinematography



PromaxBDA Latin America 

Gold ~ Channel Image Promo Campaign
Gold ~ Art Direction: Image Promo
Silver ~ Channel Image Promo